Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST - FULL TIME, PERMANENT

The Grand Theatre is known for world-class theatre created and built in

London, Ontario. As southwestern Ontario’s premiere producing

theatre and one of the most beautiful theatre spaces in Canada, the

company has deep ties to the community and to its artists, artisans,

and technicians.

As a vibrant cultural hub and not-for-profit professional theatre, the

Grand serves to gather, inspire, and entertain audiences in London and

beyond. At our home in downtown London, we create productions on

two stages: the Spriet Stage (839 seats) and the Auburn Developments

Stage (144 seats). The Grand season of theatrical offerings runs from

September to May, and we collaborate with companies and artists

across the country through our co-productions that see London-made

artistic and creative work travel to audiences nation-wide. The Grand is

committed to developing and premiering new, original works and

supporting the growth and reach of theatre writers and creators. Our

recently renovated venue offers a contemporary and welcoming

environment that is also home to several successful music series’,

community arts rentals, cultural and special events.

A cornerstone of the organization is our place as a teaching theatre,

exemplified in our many mentorship programs and highlighted in our

annual Grand Theatre High School Project. Currently in its twenty-eighth year,

the High School Project involves as many as one hundred

high school participants annually from schools across the region. These

students participate at no cost and take on roles both on stage and off,

in a fully realized mainstage production under the direction of a

professional creative team.

The Grand Theatre is located on the traditional lands of the

Anishinaabek, Haudenosaunee, and Lūnaapéewak Peoples. We

acknowledge with gratitude the significant historical and contemporary

contributions of local and regional Indigenous Peoples and of all the

Original Peoples of Turtle Island (also known as North America). We are

honoured to live, work, and tell stories together on this land.

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OUR COMMITMENT TO EQUITY, DIVERSITY, INCLUSION &

RECONCILIATION

The Grand Theatre is committed to creating and practicing a company

culture that ensures an accessible, equitable, inclusive, and welcoming

space for all.  We encourage applicants to review the Grand’s

commitments to Equity, Diversity, Inclusion and Reconciliation on

our website to confirm that your personal and professional values are

aligned with this vision, and we invite you to reflect on these

commitments in your submission.

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THE OPPORTUNITY

The Grand Theatre is seeking a skilled and results-driven Digital

Marketing Specialist to implement and manage the Grand’s online

marketing efforts, including: social media, content creation, email

campaigns, and website analytics, while also analyzing digital marketing

trends and reporting on campaign performance.

This role is responsible for:

a. Planning, scheduling, and generating ticket-sales campaigns to

deploy over e-mail, paid social, and other digital advertising

platforms.

b. Leverage our database to manage lists, segmentation, and

analytics reporting in support of all ticket-sales campaigns, using

Tessitura. 

c. Tracking the success of campaigns and adapting future

campaigns according to those learnings.

d. Ensuring regular optimization of GRANDTHEATRE.COM,

including timely content updates, working with external developers

to improve website performance, and responding to requests for

revisions from various departments.

e. Supporting the marketing team in generating engaging

content for the Grand Theatre’s social media channels and emarketing platforms.

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DETAILED RESPONSIBILITIES

Reporting to the Director of Marketing & Digital Strategy, and

collaborating closely with the Tessitura Administrator, Patron

Services Team, and Communications & Public Relations Manager,

the successful candidate will:

-Run point on the Grand Theatre’s direct e-mail marketing strategy

(including email design, database targeting, audience

segmentation, and list generation), with the support of the

Tessitura Administrator, Communications & PR Manager, and the

Grand Theatre sales teams. 

-Become familiar with Tessitura Network (our CRM platform) and

leverage this knowledge to support database-based ticketing

campaigns that effectively speak to Grand Theatre patrons and

enthusiasts. 

-Enhance brand awareness and ticket sales by leading paid digital

campaigns, including but not limited to social media advertising,

organic social media promotions, and digital display advertising. 

-Liaise with external partners and vendors in support of the Grand

Theatre’s digital strategy goals. 

-Ensure ongoing accuracy and relevance of GRANDTHEATRE.COM

through routine content updates, and managing requests for

revisions. 

-Drive performance of the Grand Theatre’s digital communication

channels (including social media platforms, e-mail marketing, and

the Grand Theatre website) by supporting content creation

strategies and consulting on audience targeting. 

-Report on campaign performance at weekly sales meetings. 

-Collaborate with other Grand Theatre departments (Education &

Community Engagement, Artistic Administration, and Production)

to disseminate institutional messages to the community through

digital channels. 

-Ensure adherence to the Grand’s brand and style guidelines in all

deliverables.

-Attendance and support at opening nights, publicity events, and

other Grand Theatre special events.

QUALIFICATIONS

-Bachelor’s Degree (or equivalent experience) and a minimum of 2

years in digital marketing, communications, social media, and/or email marketing.

-Previous experience in an arts and culture organization is an asset.

-High level of media literacy, including a confident understanding of

online communities and online consumer behavior.

-Experience with lead generation, list management, audience

targeting, and automation for marketing and sales. 

-Hands-on experience managing paid digital, and both organic and

paid social media campaigns, as well as knowledge of

corresponding analytic tools.

-Familiarity with basic tenets of web design, basic HTML, and

experience with Drupal (or similar web platforms), a strong asset.

-An interest in creating content that matches the communication

channel, and the ability to confidently adapt online trends to the

theatre niche. 

-Canva proficiency, an asset.

-Tessitura CRM: will be trained, but previous experience is a strong

asset. 

SKILLS AND ATTRIBUTES

-You balance proven metrics-based digital strategies with a creative

flare that befits a professional theatre.

-You are patient, focused, and maintain control of your tasks within

a dynamic and creative environment.

-You are a creative thinker, proactive problem solver and

collaborator;

-You are a self-starter with strong organizational skills, capable of

managing tight deadlines, and multiple priorities effectively.

-You take accountability for your work, and pride in the quality of

your work.

-You work tactfully and diplomatically while maintaining a high level

of confidentiality;

-You demonstrate an interest in and passion for the world of

entertainment, Canadian theatre, and the not-for-profit performing

arts.

-Willing and at-the-ready to adapt one’s work in support of industry,

contractual, union, and/or license-holder standards for publicity,

understanding that these standards may change on a project-byproject basis.

-A people-person who thrives in collaborative interpersonal spaces

but can also work well independently.

POSITION DETAILS

-This full-time, permanent role (35 hours per week) directly reports

to the Director of Marketing and Digital Strategy and

collaborates regularly with all Grand Theatre departments

including Marketing, Production, Development, Front of House, and

Education & Community Engagement;

-The Grand’s work environment is primarily in-person at 471

Richmond Street in downtown London, Ontario, with regular office

hours from 9am to 5pm, Monday through Friday. This role requires

some evening and weekend work, particularly surrounding opening

nights, special events, and deadlines;

-Salary range is posted at $44,000-49,000 per annum,

commensurate with skills & experience.

-The Grand offers a comprehensive compensation package that

includes generous extended health & dental coverage, retirement

benefits and complimentary tickets;

-Prospective employees must be legally able to work in Canada,

provide an up-to-date and clear police information check, and

agree to the theatre’s employee handbook and health & safety

policies, as part of the employment agreement.

TO APPLY

Please submit a cover letter, resume, and a digital marketing/emarketing/social media portfolio to:

Lia Karidas, Director of Marketing & Digital

Strategy: careers@grandtheatre.com | Subject:  Digital Marketing

Specialist

10/27/26, 8:27 AM Digital Marketing Specialist | The Grand Theatre

https://www.grandtheatre.com/digital-marketing-specialist 7/11

Applications will be reviewed as received, and the posting closes

November 9, 2026.  We thank all candidates for their interest in this

position, however, please note that only those selected for an interview

may be contacted.

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The Grand Theatre is committed to a selection process and work

environment that is inclusive, equitable and accessible. We welcome

applications from qualified individuals that reflect the abilities and

diversity of communities we serve. The Grand Theatre will proactively

provide accessibility solutions to job applicants throughout the

recruitment process. If you require accommodation, please notify us

and we will work with you to meet your needs.

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